Phase 1: Corporate rebrand. The brand didn’t have a cohesive look and feel, assets were scattered all over and there were many shades of green across the company. We brought in Collins to support the rebrand, we then saturated the walls in the new style, posted billboards, updated all our digital ad styling, our slide templates, and so much more.
Phase 2: Brand refresh. While the former branding was compelling, a new approach was needed to attract our executive, decision-maker audience. We needed the brand to feel more fluid and fast.