PagerDuty On Tour event brand

Index

PagerDuty On Tour
Creative Director: Erica Forte
Art Director & Design: Eileen McGonigle
PagerDuty On Tour was created as a follow-up to our larger scale PagerDuty Summit that needed to be on the road to multiple cities. It needed a fresh brand, new logo, and needed to work in digital, motion, and print.

I led the design strategy for the new brand which included building out a robust guidelines doc for our agencies to work from in multiple cities. I also built out web pages and style guides for each of the cities landing pages, print graphics for our London and San Francisco events, conceptualized the stage look and feel, and so much more.