Art Director | Brand & Visual Communications
Art Director specializing in brand systems, executive communications, and large-scale experiences for global technology companies.
Selected Experience
-
20+ years design experience
- 7+ years at PagerDuty
- Led corporate rebrand across global channels
- Executive communications for CEO and C-suite
- Built Canva system supporting hundreds of employees
- Event and experiential work reaching global audiences
Resumé
Location: Philadelphia
PagerDuty brand
The PagerDuty brand evolved over multiple years through a rebrand and a subsequent refresh.
Phase 1: Corporate rebrand. The brand didn’t have a cohesive look and feel, assets were scattered all over and there were many shades of green across the company. We brought in Collins to support the rebrand, we then saturated the walls in the new style, posted billboards, updated all our digital ad styling, our slide templates, and so much more.
Phase 2: Brand refresh. While the former branding was compelling, a new approach was needed to attract our executive, decision-maker audience. We needed the brand to feel more fluid and fast.
Art Direction: Eileen McGonigle
Design: Carlton Roberts, Eileen McGonigle
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Executive Communications
Translating complex business strategy into executive-level visual storytelling.
I’ve developed executive presentations for CEO, CPO, and investor audiences, including keynote experiences viewed by tens of thousands globally.
Art Direction: Eileen McGonigle
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PagerDuty On Tour event brand
PagerDuty On Tour was created as a follow-up to our larger scale PagerDuty Summit that needed to be on the road to multiple cities. It needed a fresh brand, new logo, and needed to work in digital, motion, and print.
I led the design strategy for the new brand which included building out a robust guidelines doc for our agencies to work from in multiple cities. I also built out web pages and style guides for each of the cities landing pages, print graphics for our London and San Francisco events, conceptualized the stage look and feel, and so much more.
Art Direction: Eileen McGonigle
Design: Roua Rammal, Eileen McGonigle
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PagerDuty @ AWS re:Invent
Creating cohesive brand experiences across physical and digital touchpoints.
We’ve had multiple iterations of our AWS booth over the years with surround events and out-of-home media placements.
Booth structure design: 3d Events
Art Direction & Design: Eileen McGonigle
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Canva enablement program
Scaling design quality across a global organization.
As tickets were coming in fast and furious on a daily basis for simple, templatable requests, we decided to look at Canva as our alternative. We built out a template strategy and applied brand approvers. The system we built has hundreds of employees that can submit graphics for easy quick approval and everyone can stay on brand.
Art Direction: Eileen McGonigle
Design: Roua Rammal
Operations: Stephanie Muniz, Ryan Moriarty
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